Why does my Association need a professionally produced publication?

An informed, educated member leads to a united and involved membership, so regular communication with your members and their families is crucial. By reaching out to them with a professional publication, you can ensure that your members have the most up-to-date information and that your association’s own unique vision is expressed. The distribution of a clearly targeted message on a regular basis can be a powerful tool against hearsay, apathy and dissension.

Isn’t a website or e-mail blast good enough?

A website is a great place to start, but distributing your association’s information exclusively online limits your message from reaching your entire membership — especially those without a computer at home or those who are not comfortable with the web. And, while a website’s information can be more time-sensitive, the information is only as timely as the person who is updating it. If it isn’t regularly updated, it defeats the purpose.

Are quality publishing and marketing services really affordable?

Can you put a price on the importance of conveying relevant information to your membership? The costs of actually doing so can be comparatively minimal. Pricing is based on the size of your membership, the number of copies you plan to produce and the level of involvement 911Media^® has with your project. If appropriate for your association, the sale of advertising and other fundraising methods may offset your publishing costs. We can help develop an advertising and/or sponsorship base that can drive revenue back into your publication.

I don’t have enough content to fill an entire publication. What are my options?

You’d be surprised at the amount of content your organization can generate. Start with your board of directors and chief/sheriff. They are great sources for regular articles on a range of current topics aimed right at your membership. Cover special events such as awards ceremonies and annual picnics or golf tournaments; or sporting events such as the Baker-to-Vegas Run and Police Olympics that show your membership out of uniform — away from “the office.”

We already produce our publication in-house. How can 911Media^® help?

We understand that your staff has important association matters to handle. We can work independently from your staff to help you to maximize your association dollars and staff. We can also modify your existing publication through a redesign or an editorial reorganization in order to better serve the needs of your membership. We have an experienced staff who will guide you through the production of your projects. We understand that every association — especially those for first responders — is unique in its needs, and we will work as your partner, ensuring success.