PRESS RELEASE

FOR IMMEDIATE RELEASE
January 2, 2007

Contact:
Mark Deitch
Publisher and President
911Media
(818) 848-6397

Trade News International Announces New Brand
911Media: Strategic Communications for Your Organization
Presentation at NAPO Public Safety & Pension Benefits Seminar

Burbank, CA – January 2, 2007 – Trade News International, a leading Southern California custom publisher since 1981, announces the launch of 911Media, a new division dedicated to facilitating the strategic communications of first responder and public safety associations and organizations.

“It’s crucial for first responder organizations to have a proactive and targeted communications strategy,” says CEO Mark Deitch, who will maintain leadership responsibility for this new brand. “We have seen great success with our current public safety clients, and look forward to helping these organizations nationally.”

Currently published under Deitch’s Trade News International, Inc., membership publications include those for the Los Angeles Police Protective League (Thin Blue Line), the Los Angeles County Sheriffs’ Relief Association (Star News), the Los Angeles County Police Officer’s Association (LACPOA Voice) and the Las Vegas Police Protective Association (Vegas Beat).

These publications will now be published under the 911Media brand. The Trade News International brand will continue to be used for custom publishing projects whose organizations do not fall within the parameters of the first responder demographic.

911Media is also equipped to assist with media relations and strategic marketing communications, such as web site design and maintenance, annual reports, membership cards, recruitment and legal defense plan brochures, and other related items. Current clients include Irvine Police Association, Association for Los Angeles Deputy Sheriffs, Los Angeles City Attorneys Association, and the City of Hidden Hills.

On January 22, 2007, 911Media will present a seminar at the NAPO Public Safety and Pension Benefits Seminar, “Using Effective Communications to Achieve Organizational Excellence.”

About Trade News International, Inc.

Trade News International, Inc. is a leading full-service custom publisher located in Burbank, California. Under Mark Deitch’s leadership since 1981, his companies have provided custom publishing services — including concept and strategy, design and editorial, advertising sales and administrative services for a number of corporate clients and associations in areas ranging from law enforcement to entertainment.

About 911Media

911Media, a division of Trade News International, Inc., is a leading full-service custom publisher and marketing design firm with 25 years experience in managing and producing the unique message of first responder organizations. Our clients include the Los Angeles Police Protective League, Sheriffs’ Relief Association of Los Angeles County, the Los Angeles County Police Officer’s Association and the Las Vegas Police Protective Association. Additional information on 911Media can be found at www.911media.com.